About Us
MarketPrax is led by Daniel Faintuch, a marketing veteran with over 20 years of experience. He began his career at Accenture before earning an MBA from Boston University. Most recently, as employee #1 and VP of Marketing for an Amazon-backed warehouse robotics startup, he spent over seven years building its marketing function from the ground up. Under his leadership, the company earned recognition from Elon Musk and the World Economic Forum while engaging with industry giants like DHL, FedEx, UPS and Walmart. Now, at MarketPrax, he helps companies in Supply Chain, Logistics, Automation and Manufacturing with brand positioning and marketing strategy, making them stand out and become leaders in their categories.

SERVICE 1
Brand and Product Positioning
Brand Positioning is the foundation of a company’s competitive edge and the primary driver for growth—without it, you're just playing a numbers game, reaching out to not-so-interested prospects that forget about you before they even have a chance to hang up.
Companies with unique positioning gain mindshare and market share, creating a self-propelled engine of growth that brings committed clients, who wouldn’t consider anyone else.
MarketPrax guides companies through this process helping them identify, test, refine and implement a successful brand and product positioning that drives interest and sales for years to come.


SERVICE 2
Fractional VP of Marketing
Every serious company needs a VP of Marketing. Many simply cannot afford one yet. Our Fractional VP of Marketing service gives you that level of leadership without the full executive salary. You get a strategic partner who understands your business, sets clear priorities, and turns scattered marketing activities into a focused plan that supports sales.
We step in as part of your team, not as outside commentators. Together we refine your positioning, sharpen your messaging, and develop website copy and structure, landing pages, content and social media, email marketing, advertising, webinars and events, sales enablement materials, prospecting sequences, and PR. The outcome is simple. Stronger visibility, clearer differentiation, and a steadier flow of high intent opportunities for your sales team.
SERVICE 3
Marketing Strategy Audit
When sales stall, the real issue usually starts much earlier. Most challenges can be eased or solved with stronger marketing that creates clarity, credibility, and interest before a salesperson ever speaks to a prospect. A Marketing Strategy Audit uncovers what is blocking growth and shows where better marketing can lift sales.
We work alongside your sales team, not against them. They bring deep market knowledge. We support them by sharpening the story, improving how prospects see you, and removing friction from the buying path.
Sometimes even a brief engagement gives teams the clarity they need to spark real momentum and turn prospecting efforts into consistent wins.



