top of page
pallette dark blue.png

Use Cases

Competitive Positioning

  • Switching Providers
    Understand what it takes for clients to be willing to switch from competitors.
  • Value Proposition Testing
    Refine messaging around features that provide the most differentiation.
  • Benchmarking
    Compare your offerings with competitors to identify gaps or opportunities.

Pricing Strategy

  • Switching Providers
    Understand what it takes for clients to be willing to switch from competitors.
  • Value Proposition Testing
    Refine messaging around features that provide the most differentiation.
  • Benchmarking
    Compare your offerings with competitors to identify gaps or opportunities.

Growth Strategies

  • Switching Providers
    Understand what it takes for clients to be willing to switch from competitors.
  • Value Proposition Testing
    Refine messaging around features that provide the most differentiation.
  • Benchmarking
    Compare your offerings with competitors to identify gaps or opportunities.

Market Segmentation

  • Switching Providers
    Understand what it takes for clients to be willing to switch from competitors.
  • Value Proposition Testing
    Refine messaging around features that provide the most differentiation.
  • Benchmarking
    Compare your offerings with competitors to identify gaps or opportunities.

Retention Strategies

  • Switching Providers
    Understand what it takes for clients to be willing to switch from competitors.
  • Value Proposition Testing
    Refine messaging around features that provide the most differentiation.
  • Benchmarking
    Compare your offerings with competitors to identify gaps or opportunities.

New Product / Service Development

  • Switching Providers
    Understand what it takes for clients to be willing to switch from competitors.
  • Value Proposition Testing
    Refine messaging around features that provide the most differentiation.
  • Benchmarking
    Compare your offerings with competitors to identify gaps or opportunities.

Strategic Planning

  • Switching Providers
    Understand what it takes for clients to be willing to switch from competitors.
  • Value Proposition Testing
    Refine messaging around features that provide the most differentiation.
  • Benchmarking
    Compare your offerings with competitors to identify gaps or opportunities.
bottom of page