A short thought from our LinkedIn archives
Price Segmentation by Company Size
If you identify that larger companies are willing to pay more for your services (which is often the case) then make sure to qualify the lead regarding this before giving a price.
Very often service providers mention a price without ever probing the size of the prospect’s company.
The result is that you either you are losing customers that would convert at a lower price, or you’re leaving money on the table.
For more tips on marketing strategy, pricing and more, click here to join the 17,000+ people who are connected to us on LinkedIn. For a free consultation, fill out our contact form or at info @ marketprax.com.