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MARKET RESEARCH DIVISION

The Starting Point For Every Improvement Initiative

1

Identify

MarketPrax pinpoints key issues and opportunities, providing clear direction for your business decisions. We uncover hidden insights about prospects, clients and competitors, enabling you to understand the challenges and potential ahead and take decisive action.

2

Validate

Gut feelings aren't enough for business decisions. Whenever needed, MarketPrax applies advanced survey techniques to validate your assumptions. We gather concrete data on preferences, values, and trade-offs, ensuring your strategies are built on solid evidence.

3

Justify

Data-driven decisions gain buy-in. MarketPrax provides the compelling evidence you need to justify your strategies to stakeholders and secure necessary resources. After validating your assumptions, our research offers clear, quantifiable results that can support your decisions and unlock company budgets.

4

Prioritize

With limited resources, choosing the right projects is crucial. MarketPrax helps you prioritize initiatives by quantifying the importance and impact of each idea to customers and stakeholders. Our research reveals which projects will deliver the greatest impact, optimizing your resource allocation.

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Insights to Improve Everything

CLIENT TESTIMONIALS

“MarketPrax did an excellent job designing a Conjoint Analysis study for our company. The final report was impressive and results were very insightful. Highly recommended!”

Tuli Kraus, CEO

Services

Custom

Expertly designed surveys to capture hard-to-obtain data from your target audience.

Advanced

Leverage advanced methods, such as Conjoint Analysis, for deeper insights not available through standard survey tools.

Insightful

Transform data into actionable intelligence, fueling confident growth and strategic success.

The Starting Point of Every Improvement Initiative

ABOUT US

Driving Informed Decisions

MarketPrax is led by Daniel Faintuch, a marketing veteran with over 20 years of experience driving growth for diverse industries, including healthcare, logistics and technology. As VP of Marketing (and employee #3) at an Amazon-backed robotics startup, Daniel spent 7+ years building their marketing function from the ground up. He brings this proven track record to MarketPrax, helping companies like yours refine their strategies and achieve sustainable growth.

Services

OUR SERVICES

Custom

Expertly designed surveys to capture hard-to-obtain data from your target audience.

Advanced

Leverage advanced methods, such as Conjoint Analysis, for deeper insights not available through standard survey tools.

Insightful

Transform data into actionable intelligence, fueling confident growth and strategic success.

The Starting Point of Every Improvement Initiative

MARKET RESEARCH DIVISION

Use Cases

Select a tab below to see the selected use cases for each function and goal

Satisfaction Drivers

Discover which aspects of your service have the most significant impact on customer satisfaction and how to emphasize these differentiators.

Customer Persona Development

Use survey data to define detailed customer personas for targeted marketing.

Pricing Strategy Insights

Gauge customer willingness to pay and perceived value to optimize pricing strategies.

Market Segmentation

Discover how various segments prioritize specific features or pricing models and design offerings that optimize client acquisition within each segment.

Communication Priorities

Identify which features or benefits to emphasize in marketing and sales materials.

Brand Awareness

Measure the extent of recognition and recall of your brand within the target audience.

Product/Service Feedback

Collect customer opinions about your product or service’s features, quality, and usability to refine offerings.

Advertising Effectiveness

Evaluate the performance of marketing campaigns and their resonance with the target audience.

Churn Reduction

Identify features or pricing options that most reduce churn risk.

Customer Satisfaction

Assess how satisfied customers/clients are with your products or services to identify areas for improvement.

Lead Qualification

Use surveys to segment and qualify leads based on specific criteria.

Sales Pipeline Feedback

Collect insights on why leads drop off at specific stages in the sales funnel.

Customer Needs Analysis

Identify the specific needs and pain points of potential clients.

Proposal Feedback

Understand how well sales proposals resonate with prospects.

Post-Sale Feedback

Evaluate the buying experience and identify improvement opportunities.

Objection Handling Insights

Learn about common objections to prepare effective counterstrategies.

Buyer Decision Drivers

Identify the key factors influencing purchasing decisions.

Upselling/Cross-Selling Insights

Survey existing customers to uncover opportunities for additional sales.

Sales Team Performance Evaluation

Gather customer feedback on the sales team's effectiveness.

Win-Loss Analysis

Survey prospects to understand why they chose or did not choose your offering.

Employee Engagement Surveys

Measure how motivated and committed employees feel toward their work and the organization.

Recruitment Process Feedback

Collect feedback from candidates about the hiring process to improve the candidate experience.

Onboarding Experience

Assess the effectiveness of onboarding programs and identify areas for improvement.

Training Needs Analysis

Identify skill gaps and training requirements among employees.

Performance Appraisal Feedback

Gather employee perspectives on the fairness and effectiveness of performance

evaluations.

Exit Interviews

Use surveys to identify why employees leave and uncover patterns that need addressing.

Employee Retention Analysis

Identify factors and risks affecting job satisfaction and loyalty.

Switching Providers

Understand what it takes for customers to consider moving away from competitors.

Value Proposition Testing

Refine messaging around features that provide the most differentiation.

Benchmarking

Compare your offerings with competitors to identify gaps and opportunities.

Competitor Analysis

Understand how customers perceive competitors to better position your brand.

Value-Added Services

Identify which additional services resonate with your customer base and enhance your perceived value.

Service Customization Options

Explore how much customers are willing to pay for tailored services.

Partnerships and Collaborations

Identify the types of partnership and collaborations that could accelerate the company’s growth goals.

Mergers & Acquisitions

Collect insights on which companies should be considered for M&A

Donor Satisfaction and Engagement

Measure donor satisfaction, motivations, and likelihood to continue giving and engaging with the organization.

Volunteer Experience and Impact

Gather feedback from volunteers to improve their experience and understand their perceived impact on the organization's mission.

Community Needs Assessment

Identify key community challenges, unmet needs, and awareness of the nonprofit's services.

Program Evaluation

Assess the effectiveness and impact of specific programs to ensure they are achieving their intended outcomes.

Fundraising Campaign Effectiveness

Evaluate the success of fundraising campaigns to optimize future fundraising efforts and donor engagement.

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